Arden’s Garden is a woman-founded, family-owned storefront in Atlanta, Georgia. They’ve grown to 17 store locations and partnered with many retail stores. Working with Vaulted Oak, we’ve launched a new website that spoke to their mission of making health accessible to all.
The core of the business all started with Arden Zinn, who found that fresh juice was essential to good health. She wanted to share it with those around her. Arden’s love and care inspired her to start a business. Truly inspiring! We made sure her story was shared throughout the website such as the homepage and ‘Our Story’ page.
When crafting websites for CPG (Consumer Packaged Goods) brands, I love finding moments in the packaging or logo to bring the continuity of what’s physical to the web. There were many light bulb moments, iterations, and trying things for the heck of it (thanks to Nate for encouraging me). A few ideas didn’t make the cut but we still landed in a place where the website felt just like the physical stores– clean, inviting, and intentional.
From the vase in the logo to the typography from their packaging, we’ve ensured the design system was on-brand.
To spotlight the fresh, quality produce Arden uses in their juices and packaged goods, we added pops of fruits and vegetables in places where we share the brand’s story.
To show the ingredients of each packaged good, we’ve included them in the hover of each collection. This idea sparked a product photoshoot of floating fruits and vegetables behind each product.
We found ways to guide customers through the shopping experience. For instance, it might be difficult to pick a juice without fully understanding what’s in it or what it tastes like so we added description text in the Product Listing Page.
On the Product Pages, we’ve highlighted important details such as the ingredients, health benefits, and dietary inclusivity – such as their products being vegan, non-GMO, gluten-free, and kosher.
Arden’s Garden offers a bounty of nutritious benefits, and we aimed to spotlight these through impactful brand messaging. By emphasizing the health advantages of their fresh juices and wholesome products, we crafted messages that resonated with their commitment to well-being and vitality.